A weekly creative system built from the content you already have: product photos turned into motion ads, hooks tested one variable at a time, campaigns set up and optimised in Meta Ads Manager, and a monthly report that tells you what to do next.
Deutsch ist meine Muttersprache, auf Englisch arbeite ich täglich mit internationalen Kunden. Happy to work in either language.
People don't buy outdoor gear because they need a bag. They buy it for the trip they have been dreaming about, and they want the best companion for it. So every ad opens on the moment, and the product earns its place in that moment.
| Angle | What the first 2 seconds show | Best formats |
|---|---|---|
| The moment | Sunrise at the trailhead, a ferry deck, a quiet campsite. The product is part of the scene, not the hero. | Motion from photo 9:16, static 4:5 |
| Packed and ready | Everything goes in, the zip closes, the door opens. Satisfying, fast, sound-on. | POV clip, UGC style |
| Built to last | Close-ups of seams, materials and details that you only notice on a well-made product. | Macro motion, carousel |
| Design you notice | Clean product shots with one strong line. For audiences who already know the brand. | Static 4:5, 1:1 |
| Made with care | Your quality and sustainability standards, shown with facts you provide, never invented. | Carousel, text-led motion |
Product photos animated with AI camera moves and light, cut to music, in 9:16 and 4:5. One new angle per week.
Fast to produce, fast to read. Good for testing headlines before they go into video.
Same body, new first two seconds. This is where most of the performance gains come from.
First drafts in the want direction. Before the first batch I read your 4- and 5-star reviews and rewrite them in the words your customers already use to describe what they love.
Simple rules, so every week's results are readable and the next ten creatives are better than the last.
New hook, same body. Or new format, same message. Never both at once, so we know what actually moved the numbers.
New creatives launch in a dedicated testing ad set. Winners move into the scaling campaign, losers are paused after a fair budget, not after a day.
Hook rate and hold rate for the opening, click-through for the message, cost per purchase and ROAS for the decision. Always against your own account average.
What won, what lost and why, creative fatigue, budget split, and three concrete recommendations for the next month.
Three hook versions of the same ad, built to test only the first seconds, plus a short ad that sells the moment instead of the product.
The claim straight to camera.
Show the result first, explain later.
One line of text and real sound, made for silent feeds.
Golden hour on a terrace. The feeling, not the bottle.
Examples for fictional brands, AI generated and labelled as such. Real reference: campaigns and Reels for a hotel and regeneration brand in Vienna with ten partner hotels.
I go through your photos, videos, past ads and reviews and note which angles and words already work.
Ten creatives across the angles above, shared as a review page for your feedback before anything goes live.
Set up in Meta Ads Manager with clean naming, so every creative and hook can be traced in the reports.
Every week: read the data, retire the losers, iterate on the winners, ship the next ten.
Fully remote. AI tools for motion from your product photos, templates for fast hook variants, every frame checked before delivery.
Just reply to my application. I'm happy to send a short test made with your material.